Trusted training from the coaches you didn’t know you needed

George Mumford

Mindfulness and Performance Expert

George Mumford is a pioneer of mindfulness in the sports industry, often referred to as Phil Jackson’s “secret weapon” to winning 8 NBA Championships. He has taught mindfulness to some of the greatest athletes, coaches and teams of all time, including the Chicago Bulls, Los Angeles Lakers, and New York Knicks.

Mumford was a significant contributor to the iconic careers of Kobe Bryant and Michael Jordan, and has documented much of this journey in his book The Mindful Athlete. He resides in Boston, where he continues to shape the lives of athletes through his practices. A true believer in the transformational power of the mind, George joined Lucid to share his mental secrets with anyone looking to hone their performance.

Graham Betchart

Mental Skills Coach

Graham Betchart has spent over a decade training the minds of some of the nation’s most elite basketball talent. He has mentally trained three of the last four #1 NBA draft picks (Simmons, Towns, and Wiggins), earning himself the nickname as one of the most influential, yet unknown, individuals working with college and NBA athletes.

Betchart believes in training the mind as athletes train the body. The foundation of his curriculum, Play Present, emphasizes the power of now and trains the mind how to focus on the task at hand. Betchart continues to work with professional athletes along their mental training journey, and is also collaborating with USA Basketball’s U16 and U19 teams to instill a mental training program to develop the next generation of top performers.

Aaron Gordon

Orlando Magic, #4 NBA draft pick, mental training since age 11

Brandon Marshall

NY Giants, Six Pro bowl Appearances, NFL receiving touchdown co-leader (2015), Project 375 Co-founder

Cynthia Barboza

USA Volleyball (2003-12), All-Pac 10, Stanford University (2006-08)

Skal Labissière

Sacramento Kings, mental training since high school

Jaylen Brown

Boston Celtics, #3 NBA Draft Pick (2016 Celtics), mental training since high school

Steven Keith

All-American Wrestler, Harvard, Director of Beat the Streets

Ryan Walker-Hartshorn

Stanford Women’s Soccer Forward, Gatorade Player of the Year (2012)

Diane Copenhagen

Former USC Volleyball captain, All Pac-10 and All-Regional outside hitter, Pro beach volleyball

Steve Pelaez

Philippine National Cycling Team recorder holder, USA National Master’s Madison Champion

Katie Brooks

NCAA Soccer Champion, Professional Lacrosse Player

The Lucid Team

Jason Stirman


Soren Gordhammer


Michael Howse

CSO/Investor (11 Ventures)

Brad Birdsall


Andrew Zimmerman


Maya Burns


Paul Fagan


Mike Franco

Mental Skills Coach/Content